Last Updated: May 5, 2025
This comprehensive Privacy Policy explains how SearchEngineWise (“we,” “us,” or “our”) collects, uses, stores, protects, and shares your personal data when you visit searchenginewise.com, use our services, or interact with us in any way. We value transparency and are committed to safeguarding your privacy while providing you with exceptional SEO and digital marketing analytics tools.
Introduction
SearchEngineWise is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes our practices regarding the collection, use, and disclosure of information we collect from and about you when you use our website and services.
This policy applies to all data collected through our website, related applications, and any associated services, sales, marketing, or events (collectively, our “Services”). By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
We process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other regional privacy regulations as applicable.
Key Definitions
To ensure clarity throughout this policy, we use the following definitions:
- Personal Data: Any information that relates to an identified or identifiable individual, including but not limited to names, email addresses, IP addresses, and usage data.
- Processing: Any operation performed on personal data, including collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, or erasure.
- Controller: The entity that determines the purposes and means of processing personal data (in this case, SearchEngineWise).
- Processor: An entity that processes personal data on behalf of the controller.
- Data Subject: An individual to whom personal data relates (you, our user).
- Cookies: Small text files placed on your device to collect standard internet log information and visitor behavior information.
Information We Collect
We collect several types of information from and about users of our Services:
Information You Provide Directly
- Account Registration Data: When you create an account, we collect your name, email address, company name, and password.
- Profile Information: Information you provide in your user profile, such as job title, industry, and professional details.
- Communication Data: Information you provide when contacting us, including through forms, chat features, email, or other communications.
- Transaction Data: If you purchase our services, we collect billing details, payment information, and transaction history.
- Survey and Feedback Data: Information you provide when completing surveys, participating in research, or providing testimonials about our services.
Information Collected Automatically
- Device and Usage Data: When you visit our website, we automatically collect information about your device, including IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and actions taken on our website.
- Location Data: We may collect approximate geolocation data based on your IP address.
- Log Data: Information automatically recorded by our servers, including browser type, access times, areas of the website visited, and the website that referred you to us.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing behavior and preferences. For more information, see our Cookies and Similar Technologies section.
Information from Third Parties
- Publicly Available Sources: We may collect information about you from publicly available sources such as professional databases or social media platforms.
- Business Partners: We may receive information about you from our authorized resellers, distributors, or marketing partners.
- Third-Party Services: If you choose to connect your account with third-party services (such as Google Analytics, social media platforms, or other SEO tools), we may receive information from these services.
How We Use Your Personal Data
We use your personal data for various purposes, always with a valid legal basis as required by applicable privacy laws. Our primary purposes for processing your personal data include:
To Provide and Improve Our Services
- Delivering the services you have requested, including SEO analysis, keyword research, and competitive intelligence tools.
- Setting up and maintaining your account.
- Processing transactions and sending related information, including confirmations and invoices.
- Personalizing your experience based on your preferences and usage patterns.
- Analyzing user behavior to improve and optimize our website and services59.
- Developing new features, products, and services based on user needs and feedback.
For Communication Purposes
- Responding to your inquiries, comments, or concerns.
- Sending administrative information, such as updates to our terms, conditions, and policies.
- Providing technical support and troubleshooting assistance.
- Notifying you about changes to our services or important announcements59.
For Marketing and Advertising
- Sending marketing communications about our products, services, and promotions, subject to your marketing preferences and applicable law.
- Conducting targeted advertising campaigns to reach potential users with similar interests.
- Measuring the effectiveness of our marketing and advertising efforts58.
For Legal and Security Purposes
- Complying with legal obligations, including responding to lawful requests from public authorities.
- Enforcing our Terms of Service and other legal rights.
- Detecting, preventing, and addressing fraud, security breaches, and other potentially illegal activities.
- Protecting the safety and security of our users, services, and business.
How We Share Your Personal Data
We do not sell your personal information as traditionally understood. However, we may share your personal data with third parties in the following circumstances:
Service Providers
We share information with trusted third-party service providers who perform services on our behalf, such as:
- Cloud hosting and infrastructure providers
- Payment processors
- Analytics services
- Customer support platforms
- Email and communication service providers
- Marketing and advertising partners
These service providers are contractually obligated to use your personal data only to provide services to us and are prohibited from using it for their own purposes or sharing it further.
Business Partners
We may share your information with our business partners, such as:
- Authorized resellers or distributors of our services
- Integration partners who provide complementary services
- Affiliate program participants, where applicable
Legal Requirements
We may disclose your information when we believe in good faith that such disclosure is necessary to:
- Comply with relevant laws, regulations, legal processes, or enforceable governmental requests
- Protect our rights, property, or safety, or that of our users or others
- Detect, prevent, or address fraud, security issues, or technical problems
- Respond to an emergency
Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred or disclosed as part of that transaction. We will notify you of any change in ownership or uses of your personal information.
With Your Consent
We may share your personal data with third parties when you have consented to or directed us to do so.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Specifically:
- Account information is retained as long as you maintain an active account with us.
- Transaction data is kept for the period required by applicable tax and accounting laws.
- Communication data may be retained for up to 5 years to address any follow-up questions or concerns.
- Marketing preferences are stored until you modify them or request their deletion.
When your personal data is no longer required for these purposes, we will securely delete or anonymize it. If it is not possible to delete or anonymize your data (for example, because it has been stored in backup archives), we will securely store it and isolate it from any further processing until deletion is possible.
How We Protect Your Personal Data
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
- Encryption of sensitive data both in transit and at rest
- Regular security assessments and penetration testing
- Access controls and authentication mechanisms
- Regular security awareness training for our staff
- Incident response procedures to address any potential data breaches
- Physical security measures at our facilities
While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at privacy@searchenginewise.com.
International Transfers of Personal Data
SearchEngineWise is based in the United States, and we may transfer, store, and process your information in countries other than your country of residence. These countries may have data protection laws that are different from those in your country.
When we transfer personal data from the European Economic Area (EEA), United Kingdom, or Switzerland to the United States or other countries that may not have an “adequate level” of data protection under applicable laws, we use appropriate safeguards, such as:
- Standard Contractual Clauses approved by the European Commission
- Binding Corporate Rules for transfers to our affiliates
- Other valid transfer mechanisms as recognized under applicable data protection laws59
By using our Services, you consent to the transfer of your information to countries outside your country of residence, including the United States, which may have different data protection rules than those of your country.
Your Privacy Rights and Choices
Depending on your location, you may have certain rights regarding your personal data. We respect your privacy rights and provide you with reasonable access and rights to the personal data that you may have provided through your use of our Services.
For Users in the European Economic Area (GDPR)
If you are in the European Economic Area, you have the following rights:
- Right to Access: You have the right to request information about the personal data we hold about you and to obtain a copy of that personal data.
- Right to Rectification: You have the right to request the correction of inaccurate personal data about you.
- Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You have the right to request the restriction of processing of your personal data under certain circumstances.
- Right to Data Portability: You have the right to receive a copy of your personal data in a structured, machine-readable format and to transmit it to another controller.
- Right to Object: You have the right to object to the processing of your personal data, particularly for direct marketing purposes or when processing is based on our legitimate interests.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
For California Residents (CCPA)
If you are a California resident, you have the following rights:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, our purposes for collecting or selling the information, and the categories of third parties with whom we share the information.
- Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: You have the right to opt-out of the sale of your personal information to third parties.
- Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.
General Rights for All Users
Regardless of your location, you can:
- Access and Update Your Information: You can review and update certain personal information directly within your account settings.
- Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions included in our marketing communications or by contacting us directly.
- Cookie Preferences: You can manage your cookie preferences through our cookie consent manager or by adjusting your browser settings.
How to Exercise Your Rights
To exercise your data protection rights, please contact us at privacy@searchenginewise.com or through our Contact Information provided below. We will respond to your request within the timeframe required by applicable law (generally within 30 days for GDPR requests and 45 days for CCPA requests, subject to extension where permitted by law).
For your protection, we may need to verify your identity before implementing your request. We will not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded.
Cookies and Similar Technologies
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies enhance your browsing experience by allowing websites to remember your preferences and understand how you interact with them.
Types of Cookies We Use
We use the following types of cookies and similar technologies on our website:
- Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
- Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
- Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
- Targeting/Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users use our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner that allows you to choose which types of cookies you accept beyond the essential cookies. You can change your cookie preferences at any time through our Cookie Preferences Center accessible in the footer of our website.
Managing Cookies
In addition to our Cookie Preferences Center, you can control cookies through your browser settings. Most web browsers allow you to manage your cookie preferences by:
- Deleting cookies from your device
- Blocking cookies by default
- Allowing cookies from specific websites only
- Blocking third-party cookies
- Clearing cookies when you close your browser
- Using incognito or “private browsing” mode
Please note that restricting cookies may impact your experience on our website and limit your access to certain features.
Third-Party Services
Our website and services may contain links to or integrate with third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party services and are not responsible for their privacy practices.
We encourage you to read the privacy policy of every website you visit and every service you use. The following are examples of third-party services we may use:
- Analytics providers (such as Google Analytics)
- Advertising networks (such as Google Ads, Facebook Ads)
- Social media platforms (such as LinkedIn, Twitter, Facebook)
- Customer relationship management tools
- Email marketing services
- Payment processors
These third parties may have their own privacy policies governing how they use and share your personal information. We recommend that you review their policies to understand how they will handle your data.
Children’s Privacy
Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children under 16. If we learn that we have collected or received personal data from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at privacy@searchenginewise.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy and take other appropriate steps to notify you.
We encourage you to periodically review this Privacy Policy to stay informed about our data practices. Your continued use of our Services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.
For material changes that significantly affect your rights or how we use your personal data, we will provide a more prominent notice, such as sending you an email notification or displaying a banner on our website before implementing the changes.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
SearchEngineWise
Attn: Data Protection Officer
1234 Tech Boulevard, Suite 500
San Francisco, CA 94105
United States
Email: privacy@searchenginewise.com
Phone: +1 (555) 123-4567
If you are located in the European Economic Area, you also have the right to lodge a complaint with your local data protection authority.
This Privacy Policy was last updated on May 5, 2025. Thank you for taking the time to understand how we handle your personal data.